Texprint at Intertextile Shanghai, October 2016
25 November 2016 by Editor
October 2016 saw Texprint exhibit for the fourth time at Intertextile Shanghai Apparel Fabrics sponsored by Messe Frankfurt (HK), and again it was an incredibly positive experience for two winning Texprint designers.
Busy Texprint stand in Verve for Design section (Amy Smith's design can be seen on the overhead banner)
Over-and-above the small stand allocated, the Messe Frankfurt (HK) travel award again provided an additional metre of stand space plus flight and accommodation for the designer whose work was selected to create a visual identity for the show’s ‘Verve for Design’ section. This year that designer was Amy Smith.
A further metre of stand space was generously sponsored by The Woolmark Company for the winner of the 2016 Woolmark Company Texprint Award, Jacob Monk, to show his collection. The result was that two designers were able to show their collections and experience the Asian market first hand. The majority of visitors were from China and Asia although the designers also met with visitors from Australia, Middle East, Russia and Eastern Europe.
Sarah Cheyne, Texprint project coordinator, who accompanied Amy and Jacob, says:“This was a very positive show for Texprint - we had many compliments on our stand and it was good to be showing alongside UK studios Circle Line, Whiston & Wright, Design Union, Acornand Amanda Kelly. It was also good to see Texprint alumni, Jane Han Zhang and Tali Furman, successfully exhibiting.”
Student helpers Xiaojian Zheng(Scarlet) and Qi Wang (Cookie)
Two enthusiastic students, Xiaojian Zheng(Scarlet) and Qi Wang (Cookie), provided by Zhejiang University with the help of Course Director Xi Chen, acted as helpers and translators. Jacob says: “The show was very exciting but also very difficult. I just assumed that at a business event more people would speak English and this wasn’t the case. However I learnt a lot just from being there and observing others - how different studios display their collections, and what style of work they bring to Asia. I have learnt the importance of knowing your market, and it was interesting to see the style they like in Asia.”
Busy Texprint stand in Verve for Design section
Neither of the designers sold work on this visit however both say that they found the experience invaluable and that even in a few days they learned so much about the Asian textile industry.
“The trip was very inspiring,” says Jacob, “Shanghai is an amazing city, there’s so much to explore and experience – the many cultural differences, the food and markets - even the things you really don’t see in UK, like scaffolding made of bamboo! And the mix of the new with the old, such as the Yuyuan Garden hidden in the middle of the city.”
Amy continues: “It was good to see what designs people were interested in compared to London and Paris, and so inspiring for my new collection – I loved it all, from the beautiful gardens we visited, to the paving on the streets. In future I would also consider designing different collections for different markets worldwide.”