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The Woolmark Company Texprint Award

23 September 2014 by Roger Tredre

Tali Furman shows her collection to Nino Cerruti, Agi Mdumulla and Sam Cotton

Designer Tali Furman has received the Woolmark Company Texprint Award 2014, with the legendary textiles designer Nino Cerruti expressing his admiration for her work.

By her own admission, Tali Furman's work is not for everybody, but she's happy to play it her way. Texture is her big focus right now – and it was her creative exploration of texture on wool textiles that caught the eye of the judges of this year's Woolmark Company Texprint Award.

Now in its fourth year, the award goes to a Texprint designer who has used at least 60% Merino wool in an innovative way. Highly commended were designers Kaila Cox and Zana Ajvazi, but Tali Furman was delighted to win the big prize. 

"I like to say that texture is the new colour," says Tali Furman as we talk on her stand at Indigo in Paris. She's taken orders at the exhibition, even though she priced her work perhaps more highly than one might expect of a new designer. That's because Furman knows it's good – "and I know how long it took me to do," she adds with a laugh.

The Israeli designer, who studied at Shenkar College of Engineering and Design and London's Royal College of Art, was thrilled to win the approval of the judges. "I was surprised, but it's a lovely surprise," she enthused after receiving the award from celebrated Italian textiles designer Nino Cerruti.

Cerruti said that he was looking for work that showed complexity, innovation and harmony. "It's great to see a very high level of work from both a technical and creative point of view."

Cerruti was joined by Agi Mdumulla and Sam Cotton of British menswear brand Agi & Sam. They said: "We all had the notion that if you have an identity it needs to be strong. We were looking for a combination of strong technical ability, creativity and cohesive designs." In a competitive industry, a strong personality helps too.

A key feature of the award is the opportunity for Furman to show her work at Intertextile Shanghai Apparel Fabrics (October 20­­-23) with Texprint and The Woolmark Company.

Last time Furman was in Asia, she was a backpacking student. Now she's a textile designer with a major award to her name. A delight for her – and for Texprint.

Note: So much buzz about wool at the moment as HRH The Prince of Wales' Campaign for Wool gets underway again this autumn. Coinciding with Premiere Vision Pluriel, the wool festivities started in Paris with French Wool Week and a reception at The British Embassy to which Texprint were delighted to be invited.

 

London is due to host the Campaign for Wool Interiors Collection exhibition at Southwark Cathedral (Millennium Courtyard and Queen Elizabeth Room, 5 - 12 October) - a collection of fifty wool interior products selected from the global wool textile industry: fabrics, rugs, furnishings, lifestyle and art in the world's most natural and sustainable fibre. The exhibition will also feature a small Wool Fringe area displaying work from students and other innovative wool products.

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