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Diary: Intertextile Shanghai October 2014

09 November 2014 by Roger Tredre

Sponsorship Director Joanna Bowring led five Texprint prize winners to exhibit at Intertextile Shanghai in October with the support of the event's organiser Messe Frankfurt (HK) and The Woolmark Company. Here's her diary of a busy few days.

Yoty and Nustar, from Zhe Jiang University of Media and Communication, with Joanna Bowring

Setting-up day – Sunday October 19

Arrived at the show around 11.30, registered myself and the Chinese student helpers. Went to the stand, put up what I could on my own and then prepared panels, ironed fabric etc. until the students arrived around 2.30. They are Yoty and Nustar, from Zhe Jiang University of Media and Communication. Their involvement had been arranged through Texprint alumna Momo Wang whose friend, Chen Xi, is Module Director of Fashion Design. I didn’t realise that they live about two hours outside Shanghai, and are staying in a hotel. Xi had asked the class who would like to do it, and they volunteered, which I told them was a very positive and professional thing to do! We finally finished around 6pm and staggered back to our respective hotels.

 

Day 1 – Monday October 20

Woke very early in a panic thinking I had overslept. From my hotel I saw people doing tai chi in the morning mist in Century Park – wonderfully calming. 

Took shuttle bus from hotel to the exhibition, joining a massive queue, or series of queues, of exhibitors penned up like sheep in lines until the official exhibitors’ opening time of 8.30am. After a mad scrum, I arrived at the stand which was still intact – none of the displays had disappeared or fallen off, and the four smiling portraits of the winners were very welcoming and comforting. The two student helpers arrived promptly, looking very smart.

The first day was invitation only and was very busy – the studios either side of us were often packed, and there were quite a few visitors to the Texprint stand. There was a lot of interest in all the fabrics, particularly Federica Tedeschi’s embroidery and Tali Furman’s pieces too, especially her new marbled effect prints on wool and her wool flocked plastic. Many of the visitors’ business cards are only in Chinese, and I fear that the winners are going to receive a torrent of emails in Chinese... There were also some visitors from South Korea, the US, India, Vietnam and Pakistan.

Friendly faces included David Shah of View Publications on a flying visit (as always), Peter Ackroyd and Julie Davies from The Woolmark Company, and Italian textile consultant Angelo Uslenghi, who was here for Milano Unica and was wonderfully enthusiastic in his greeting! He was rhapsodic about Federica Tedeschi’s embroidery – so directional for Spring/Summer 2016. Fellow exhibitors Dietmar Voegel of Circleline and Hiro, the agent for Whiston & Wright, were charming neighbours.

Intertextile is changing. There are now quite a few Italian mills which have moved out of Milano Unica’s walled city and have stands in W1, SalonEurope, the most prestigious hall for foreigners. Miroglio has a huge stand – I spoke to Pier Luigi Cassinelli there, who told me they have been in China since 1993. He also said they were very pleased with the new Miroglio Texprint Award and with the winner, Charlotte Hetheridge.

In the evening there was a lavish reception and dinner for the 20th anniversary of Intertextile. Six hundred guests had been invited to a seated dinner. There was a massive Oscars-type screen, swelling music, a glamorous TV presenter and many speeches in Chinese acknowledging important dignitaries and different categories of awards for faithful exhibitors, with each group parading onto the stage. Went back on the metro and slept very well.

Our helpful student translators, Yoty and Nustar, with Dietmar Voegel of Circleline

Day 2 – Tuesday October 21

Started the day looking out of my hotel window to see an enormous yellow rubber duck floating serenely in the distance on the misty lake in Century Park. I later learned that it was by Dutch artist Florentijn Hofman, and will be in the park for a month.

Even busier today, same issues. There is certainly huge interest in the fabrics. Checked the press office and at least 50 press releases in Chinese had gone, so added some more.

Angelo Uslenghi came by the stand with one of the owners of Cavalieri to show her Federica’s work. I went to Angelo’s presentation to an invited audience on Milano Unica’s trends in the afternoon and when I came back we had run out of brochures. The students had been enthusiastically topping up the pile of brochures, and didn’t understand that the ones I had held back in the cupboard were for the next two days.

Day 3 – Wednesday October 22

Spent rather a long time in taxis negotiating the city's traffic for Shanghai Fashion Week events. At the catwalk tent there were two woven textile graduates from Central Saint Martins waiting to see the next show, which was by a designer who had just graduated from CSM with them – such a small world.

Back at the exhibition, I saw David Shah, who commented that the growth in the appreciation and awareness of creativity and innovation in China over the past two years has been extraordinary, but the market needs to catch up in terms of the price it is prepared to pay for it. 

Joanna Bowring with David Shah

Day 4 – Thursday October 23

The final day started with a walk to the exhibition halls through Century Park with Jane Makower, who is also showing. As well as seeing the enormous rubber duck closer up, there were stunning life-sized patterned ceramic horses and an enormous shepherd with his dog, sheep and horses all made out of plants.

The show was less frenzied but still a lot of activity. Designer Momo Wang came by with two friends who had recently graduated from London College of Fashion, one still based in London. Her new collection is being launched on Saturday. She said so much is going on in Shanghai, young people networking with each other, sharing info – she did a big promotion with Nike who are sponsoring young Chinese fashion designers. Tomorrow is an Elle magazine event with a huge party for young Chinese designers. 

As usual, the taking down was really fast, and I crammed as much as I could into my small case and the rest into my tote bag.  The 24 ‘tiles’ of the designers’ work were too tough to tear up and I didn’t want to leave any that might be picked up to copy, so took them back to the hotel where I slashed them with a scalpel, snapped them into small pieces and binned them. Job done – time to go home!

Texprint 2011 alumna Momo Wang

Jane Makower on the M Makower & Co Ltd stand

 

 


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