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Internship Diary: Florence Angelica Colson at Lululemon Athletica

10 May 2014 by Editor

Selected in 2013 by Deanne Schweitzer, SVP of Design and Creation at yoga-inspired brand Lululemon Athletica, as one of two winners of the prestigious Lululemon Texprint Award, we catch up with print designer Florence Angelica Colson and follow her internship diary (weaver Cherica Haye was the joint winner of this award).

Unfortunately due to new visa rules Flo and Cherica were unable to work in Vancouver for the 3 months originally planned.  Instead Lululemon took the creative initiative and invited the designers to Vancouver for non-working trips to find out more about the company ethos and working practices, took them to New York and Paris on inspiration trips, then set them projects to work on back in England.

Florence with Deanne Schweitzer (second left) and Lululemon design team at Indigo 2013

 

New York – 12 January 2014

The internship started with me being told on a Monday that I would be leaving for New York on the Saturday - this was crazy and so exciting! In New York I met up with Cassandra Sze (vision line lead) and Spencer Wyatt (colour designer); we shopped the city looking for new styling and colour inspiration, including visiting Soho and the new Dover Street Market store.

Joined a design meeting hosted by Cass and Spencer in the new Brooklyn store - feedback from the product users is invaluable so Lulu regularly hosts these in-store sessions.  The company also feels it’s important to ‘sweat in the community’, to experience what’s going on in terms of sports and fitness, so while in NY we took part in a few yoga and spinning classes!

While I was in New York, Cherica met up with the Lulu team in Paris to work Premiere Vision and Indigo, sourcing new fabrics and prints.

 

Vancouver (home of Lululemon headquarters) – 18 January 2014

On to Vancouver to join a Lululemon induction week with around 25 other newbies enrolling in jobs across the company.  A great opportunity to learn more about the company, what they believe in and what they still want to achieve - having and achieving goals is monumental within Lulu!

Also to be briefed by the Vision Pod team (each section of product development at Lulu is called a ‘pod’) who research the visionary colours, graphics and styling before giving them to the various design pods to be actioned.

“I was asked to be as creative as I wanted and not to worry about restrictions or the typical Lulu way of designing, but do what I liked and what I would wear. This was a great chance to experiment so I didn’t always stick to my usual design handwriting.

Worked on updating the Lululemon Manifesto – the emotive quotes, facts and opinions put together by the founder of Lululemon – phrases such as: do one thing a day that scares you, breathe deeply, creativity is maximized when you are living in the moment, friends are more important than money!I created little illustrations, pattern-filled lettering, big painterly lettering and a number of other ideas - all quite challenging as so graphics based, but it was cool and fun too!

Then was asked to create prints suitable for ‘tights’ – meaning running, yoga or other fitness leggings. I enjoyed this the most as of course print and pattern are my design passions! Although not all of the designs were my classic style, I stayed true to my design process and spent a lot of time generating work by hand, either drawing, painting or mark-making, and then manipulating and developing using Photoshop.

The final part of the brief was to look at new ways of adding reflective elements to product pieces. I found this really interesting and something I had never considered before.  I am now obsessed - I run a lot and want to be covered in cool reflective pieces!

Inspiration board for reflective ideas

 

 

London – 1 February 2014

Back in London we met with Deanne Schweitzer and shopped all the great London haunts for the spring/summer 2015 inspiration report we were due to present to the Lulu team back in Vancouver.

“I find inspiration in everything. I love fashion - I’m pretty obsessed by it if I am honest! I spend hours trawling through fashion magazines and looking at blogs, Instagram and Pinterest - following designers, models, artists, architects, galleries, magazines, shops, as well as friends - so I really get a broad view of what’s going on and what’s inspiring others! At the moment I’m loving spacial design and room set-ups, and I’m head over heels for Celine. I’ve just booked to go to the Matisse: The Cut-Outs exhibition at the Tate Modern and I’m so excited as I think it will be really influential!”

 

London – 1 April 2014

Lululemon’s first UK store (Covent garden) opened in April, and for a week Cherica and I worked in the store for three hours a day as shadowing educators (everyone at Lulu has to work a number of store shifts whether you are a designer, IT technician or anything else!). We were also invited to the opening party. Lululemon'snew CEO, Laurent Potdevin, was there, plus the London ambassadors, Vancouver team, store staff, press and VIPs – it was amazing to be involved.

“My project was completed working from home (at my mother’s kitchen table which she kindly allowed me to take over for the duration!). I always start by drawing, painting or mark-making by hand, taking this as far as I can before scanning and manipulating.

To keep in touch with Vancouver, I would exchange emails with Cass a few times a week plus have a weekly Skype update conversation.”

 

 

Vancouver – 5 April 2014

The final week in Vancouver presenting our projects and a trend report of our London finds (plus doing some yoga and circuit classes of course!) – and thinking about what we’d learnt and achieved.

“I know I would have learnt so much more if I’d been able to work with the team every day, but even so the experience was amazing, and by taking me out of my comfort zone helped develop my design knowledge. Designing for the sports market is more complex than I realised - everything has to be technical, and functional, and appealing to the eye.

Prior to the internship I worked on a freelance project, designing the 2014 Specialized-LululemonWomen’s Professional Cycling Team kit using intricately drawn details, baroque and rococo shapes, pearls, jewels and florals in black and white. This was quick turnaround project, and challenging, as the prints all had to be engineered to fit the garment pieces. I’ve never had to think about a product in so much detail before – it was a great exercise in balancing hand craft and time management!”

Flo wearing the Team Specialized-Lululemon cycle kit she designed!

 

Future thoughts?“My dream is to collaborate with a fashion designer, even to learn to cut patterns myself so I can start my own fashion company where beautiful prints and garments would combine!

In conclusion, Flo says: “Texprint has been invaluable, I could not be more grateful. Through Texprint I exhibited and sold under my own name at Indigo; had my designs promoted by Surface View; interned in Italy; took part in the ComON creativity week, and was selected to visit the Mare di Moda show in Cannes – all experiences I would never have experienced so soon out of university without Texprint’s guidance and financial support. People still email me after viewing my online Texprint profile.

Winning one of the places on the Lululemon Texprint Award was amazing, it enabled me to travel to Canada and New York and learn so much more about the industry.  Plus I have learnt so much from the Lululemon team, building up wonderful relationships both in and out of the internship that I really hope will continue!”


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