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FEATURES: Interstoff Asia
Report from Hong Kong: six 2012 winners exhibit at Interstoff Asia Essential
06 October 2012 by Editor
The six Texprint 2012 prizewinners have just returned from a highly successful visit to Hong Kong, where they showed at Interstoff Asia Essential, 3-5 October. Their visit was made possible through the sponsorship of Messe Frankfurt (HK) and the generous contribution of the Drapers’ Company and the Worshipful Company of Weavers, who gave a one-off donation to build on the momentum of the GREAT creativity week (November 5-9 2012).
Texprint has been sponsored to showcase six prizewinners each year at Interstoff Asia Essential since 2001. Wendy Wen, Director of Trade Fairs for Messe Frankfurt, said that design “is becoming more and more important for trade fairs, with designers playing a major role in exhibitions. Texprint has been positioned near the Trend Forum for many years – trend stories plus unique and innovative designers has been key for this Hong Kong show, where visitors are particularly interested in trends and original design”.
Wendy Wen meeting designers Manri Kishimoto and Sophie Manners
Kate Strutt, Senior Trade Advisor, British Consul-General, visited on the setting up day and spoke to each of the designers about their expectations. Although they had not visited Hong Kong before she found them all very professional in talking about their work - having enjoyed the experience of showcasing their work to buyers and press two weeks before at Indigo, Paris - and open to opportunities that might arise.
Eager to find out more about the market and the major brands and retailers there, the Texprint group spent a day exploring the key retail hubs on HK Island and Kowloon.
They also visited the amazing Lane Crawford head office at Wong Chuk Hang for an invaluable mentoring session with Sarah Rutson, fashion director of Lane Crawford, and Ross Urwin, creative director for home & lifestyle at Lane Crawford. And back at Interstoff Asia Essential they met with Angelia Teo, content director WGSN Asia Pacific, and representatives of The Woolmark Company (both Foundation Sponsors of Texprint).
During the exhibition the designers made many very useful contacts – they found that they were meeting people who could actually produce their designs, helping them to appreciate that they are now professionals with skills understood and wanted by the marketplace. Although they had all sold designs in Paris, the conversations they had in Hong Kong made it all the more real.
Weaver Sophie Manners noted that “at Interstoff Asia Essential the buyers seem to like a strong idea that they can then adapt and commercialise. Buyers here see the designs as a starting point, while in Paris at PV it was more about using the designs in a more literal way, here you have discussions about adapting for production”.
“I have seen a wide range of companies, from those producing for Italian brands to Russian and Hong Kong based companies,” said knitter Carlo Volpi.
Tanya Grace Knuckey, a multi-media designer, said she had also had a very good show, and that “people understood my work more than in Paris – here they like what you do and want to take it into products immediately, as opposed to expecting you to adapt and change your designs completely”.
Ying Wu, print designer, and Manri Kishimoto, print and multi-media designer, agreed: “Here they seem more interested in production rather than buying designs – they want to use the design straightaway, whereas in Paris they want you to develop the idea. It was good to see the Hong Kong market, with visitors China of course, but also from Russia and Australia.”
“It has been a really good experience, learning that British-trained designers have a very good reputation for creativity, and seeing the appreciation of original design here. Being in Hong Kong has been fantastic!” said knitter Sarah Burton, summing up what was undoubtedly an exceptional experience for these young designers to enjoy so early in their careers.
Texprint at Interstoff Asia Essential, Hong Kong
20 October 2011 by Editor
Texprint completed its 2011 exhibition programme with a showcase stand at Hong Kong’s prestigious textile show Interstoff Asia Essential, October 6-8, 2011.
Displaying the work of David Bradley (Body Award), Chloe Hamblin (Colour Award), Emma Shipley (Pattern Award), and Harriet Toogood (Space Award and Woolmark Texprint Award in support of Campaign for Wool), it proved a key draw for buyers and designers from China and HK-based manufacturers and brands.
John Woodruffe, Deputy Trade Commissioner of UK Trade & Investment in Hong Kong, also visited the exhibition.
Texprint has enjoyed a long connection with Messe Frankfurt, having first showed internationally at Interstoff in Frankfurt in 1990. Hong Kong based Wendy Wen, the Director who oversees all Messe Frankfurt's Textile Fairs in Greater China, has for some years been instrumental in bringing Texprint to Interstoff Asia Essential.
To compliment this presentation of design excellence, Texprint’s chairman Barbara Kennington – an internationally-renowned design expert and founding creative director of forecasting site WGSN - presented a seminar during the exhibition on Inspirational Trends in Textiles. Using inspirational images of the innovative design work created by Texprint stars of 2011, she highlighted the key trends emerging in terms of end use, colour and pattern across all disciplines.
“The Hong Kong and China markets are increasingly looking to British textile talent and Interstoff Asia’s invaluable sponsorship means that Texprint designers are able to connect with these exciting markets in a highly credible way” says Kennington.
Texprint award winners to attend Interstoff Asia Essential (6-8 Oct 2010)
30 September 2010 by Editor
Texprint 2010 award winners - Andrew Boyd, Andrew Stevenson, Sarah Podlesny, Elena Munoz, Rebecca Phoenix Lu and Holly Bradley-Gill - are all delighted to be visiting Hong Kong next week, accompanied by Joanna Bowring, Texprint Sponsorship Director.
Joanna has considerable knowledge of the Asia market and will be introducing the designers to industry contacts at Interstoff Asia Essential.
“To complete their Texprint experience by connecting with buyers and press at the Interstoff Asia Essential event in Hong Kong is just so exciting. These six designers have proved themselves to be the year’s elite - they’ve enjoyed commercial success at Indigo, Paris, and are now set to broaden their understanding of the international marketplace by visiting Asia for the first time.”
Texprint has worked with Messe Frankfurt since 2001 when the organization began its programme of supporting Texprint award winners by funding their annual visit to IAE in Hong Kong.